Environmental Strategy in Business: Green Marketing Communication
نویسندگان
چکیده
منابع مشابه
Business to business governance structure and marketing strategy
a r t i c l e i n f o Keywords: Channel governance structure Marketing strategy Business to business marketing This study tries to find an answer to the question: Are different marketing channel governance structural dimensions equally conducive for different marketing strategies? The results from an empirical study suggest that different dimensions of channel governance structure may not be eq...
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ژورنال
عنوان ژورنال: Journal of Corporate Responsibility and Leadership
سال: 2018
ISSN: 2392-2699,2392-2680
DOI: 10.12775/jcrl.2017.019